TORONTO, June 26, 2025 –<a href="https://sabioholdings.com/"> </a><a href="https://sabioholding.com/">Sabio Holdings</a> (TSXV: SBIO) (OTCQB: SABOF) (the "Company" or "Sabio"), a Los Angeles-based ad-tech company specializing in helping top global brands reach, engage, and validate (R.E.V.) streaming TV audiences, today announced the launch of its <a href="https://www.creatortelevision.com/">Creator Television</a>® (Creator TV) Free Ad-Supported Streaming Television (FAST) channel on Xumo Play, a leading free streaming service in the U.S. Xumo is a joint venture between Comcast and Charter Communications. Creator TV is the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV. In addition to availability on Xumo Play, Xumo can distribute the channel to other top third-party U.S. streaming platform partners.&nbsp;
"Xumo's commitment to offering high-quality, accessible content makes them an ideal partner for Creator TV," said Joe Ochoa, Co-Founder and General Manager of Creator TV. "With their vast reach and user-friendly interface, we're excited to bring our creators' stories to a growing audience. This collaboration highlights the growing demand for fresh, authentic voices in streaming and positions Creator TV as a leader in delivering that content."&nbsp;
The expanded distribution will introduce Creator TV’s original formats, storytelling, and breakout digital talent to new audiences, featuring titles from creators like Uncle Roger, Jenny Lorenzo, Trey Kennedy, and more.&nbsp;
“At Xumo, we’re always looking for ways to deliver unique and compelling content to our viewers on Xumo Play and across our distribution partner platforms,” said Stefan Van Engen, SVP, Content Partnership, Acquisition, Distribution & Experience at Xumo. “Launching Creator TV allows us to enhance our lineup with authentic, creator-driven stories that resonate with today’s audiences.”&nbsp;
The launch on Xumo Play follows recent additional distribution announcements with <a href="https://www.sabioholding.com/press-releases/sabio-launches-creator-television-transforming-streaming-tv-with-diverse-creator-led-content">Plex</a>, <a href="https://www.sabioholding.com/press-releases/sabio-announces-distribution-deal-with-sling-tv-for-creator-television">Sling Freestream</a>, and <a href="https://www.sabioholding.com/press-releases/sabio-announces-distribution-deal-with-anoki-for-creator-television-r">Anoki LiveTVx</a>.&nbsp;
"Creators are the driving force behind the evolution of entertainment, bringing a distinct voice and a fresh approach to storytelling that deeply resonates with today's audiences," said Charlie Ibarra, Co-Founder and Head of Content at Creator TV. "By blending the raw creativity of digital creators with the narrative structure of traditional television, we're delivering an exciting new viewing experience that fits seamlessly into Xumo's dynamic content lineup."&nbsp;
Visit <a href="https://sabio.inc/">sabio.inc</a> to learn more.&nbsp;&nbsp;&nbsp;
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About Sabio&nbsp;
‍Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) is a technology and services leader in the fast-growing ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue-chip, global brands and the agencies that represent them to reach, engage, and validate (R.E.V.) streaming audiences.&nbsp;
Sabio consists of a proprietary ad-serving technology platform that partners with the top ad-supported streaming platforms and apps in the world and App Science™, a non-cookie-based software as a service (SAAS) analytics and insights platform with AI natural language capabilities, and Creator Television® (Creator TV), the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV. &nbsp;
For more information, visit: <a href="https://sabio.inc/">sabio.inc</a> &nbsp;
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Acerca de Xumo&nbsp;
Xumo, a joint venture between Comcast (Nasdaq: CMCSA) and Charter Communications (Nasdaq: CHTR), was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. La empresa se define por tres líneas de negocio principales: equipos Xumo, Xumo Play y Xumo Enterprise.&nbsp;
Impulsados por la plataforma tecnológica global de Comcast, los equipos Xumo cuentan con una interfaz de usuario de primera clase que incluye funciones de búsqueda por voz universal, lo que facilita a los consumidores encontrar y disfrutar de sus contenidos de streaming favoritos. Xumo Play es un servicio gratuito de televisión en streaming con publicidad (FAST) con cientos de canales lineales con publicidad y opciones a la carta que constituye la oferta de contenidos gratuitos en los equipos Xumo y también está disponible como aplicación en otras importantes plataformas de streaming. Xumo Enterprise es la rama business-to-business de la empresa conjunta, que proporciona a los creadores de contenidos, distribuidores y anunciantes herramientas y servicios para hacer más accesibles los contenidos FAST.&nbsp;
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Forward-Looking Statements&nbsp;
This press release may contain certain forward-looking information and statements ("forward-looking information") within the meaning of applicable Canadian securities legislation, which is often, but not always, identified by the use of words such as "believes," "anticipates," "plans," "intends," "will," "should," "expects," "continue," "estimate," "forecasts," or the negative thereof and other similar expressions. All statements herein other than statements of historical fact constitute forward-looking information, including but not limited to statements in respect of Creator TV’s leadership position in content streaming. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements. The Company undertakes no obligation to comment on analyses, expectations, or statements made by third parties in respect of the Company, its securities, or financial or operating results (as applicable). Although the Company believes that the expectations reflected in forward-looking information in this press release are reasonable, such forward-looking information has been based on expectations, factors, and assumptions concerning future events that may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond the Company's control, including the other risk factors disclosed in the Company’s annual information form and management’s discussion and analysis (MD&A), which are  publicly available on SEDAR Plus at <a href="http://www.sedarplus.ca/">www.sedarplus.ca</a>. The Company has assumed that the material factors referred to herein will not cause such forward-looking statements and information to differ materially from actual results or events. However, there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. The forward-looking information contained in this press release is expressly qualified by this cautionary statement and is made as of the date hereof. The Company disclaims any intention and has no obligation or responsibility, except as required by law, to update or revise any forward-looking information, whether as a result of new information, future events, or otherwise.&nbsp;&nbsp;
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This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.&nbsp;&nbsp;
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Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.&nbsp;
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For further information: Sajid Premji, Chief Financial Officer, investor@sabio.inc, Phone: 1.844.974.2662; Sam Wang, Investor Relations, investor@sabio.inc&nbsp;
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Creator TV, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV, has launched its FAST channel on Xumo Play.

Sabio Expands Reach of Creator Television® with Xumo

By Anthony Layser, Executive Director, Content Acquisition
Fresh off my&nbsp;third trip to the <a href="https://www.streamtvshow.com/">StreamTV Show</a> – a dynamic annual event that brings the industry together to drive the future of television forward – I’m feeling energized and inspired.&nbsp;
The event was a whirlwind of insightful conversations, compelling presentations, and dynamic panels that offered a front-row seat to where the industry is headed.&nbsp;
After reflecting on those conversations and the thought-provoking content I absorbed, three primary themes emerged that I feel compelled to share. &nbsp;
<h3 class="p1 type-body">Fresh Formats are Fueling New FAST Programming&nbsp;</h3>
One of the more fun and forward-looking topics I discussed with my peers at StreamTV centered on the growing opportunity to adapt popular content from other formats into video for FAST platforms.&nbsp;
This trend is gaining momentum, particularly with the rise of vodcasts—video versions of popular podcasts—which are now being featured on major FAST channels like the NBA Channel and NASCAR FAST Channel.&nbsp;
In parallel, creators from YouTube and other social media platforms are creating new bespoke content specifically tailored for FAST and AVOD vehicles.&nbsp;
These shifts signal a broader evolution in how content owners are “skating to where the puck is going” by innovating and expanding the reach of their programming to find new audiences.&nbsp;&nbsp;
These cross-media conversions not only breathe new life into existing IP but also present a largely untapped opportunity to diversify and enhance FAST programming lineups with fresh, engaging formats.&nbsp;
<h3 class="p1 type-body">FAST’s Monetization Moment&nbsp;</h3>
Monetization was the dominant theme in nearly every FAST-related conversation at StreamTV. While this isn't exactly breaking news-it's been a hot topic for some time-the urgency and interest around it are clearly accelerating.&nbsp;
With viewer and advertiser interest growing quickly, distributors and content creators are eager to unlock the full revenue potential of FAST.&nbsp;&nbsp;
The industry has recognized that programmatic monetization alone may not scale at the same pace as content consumption, and more creativity and collaboration is needed.&nbsp;
Improving everything related to monetization, including reliability, reporting, evolving ad formats and making channels more lucrative via sponsorship integrations, were popular topics on the StreamTV stage and floor.&nbsp;
At Xumo, these are areas we’re already hard at work on (see: <a href="https://www.xumo.com/press/xumo-wins-big-at-2025-stream-tv-awards">Innovation in Advertising</a> Award) and <a href="https://www.xumo.com/press/xumo-expands-partnership-with-google-tv-to-distribute-and-monetize-fast-channels-on-google-tv-freeplay">helping our partners with</a>.&nbsp;&nbsp;
<h3 class="p1 type-body">Moving Beyond the Catalog: Events, Tentpoles, and Originals&nbsp;</h3>
In its early stages, beyond news and sports, the FAST ecosystem was largely built on extensive content libraries, often featuring TV shows and films from five to 10 years ago or, in some cases, even earlier. While the content features beloved and classic TV shows and movies that many enjoy, there's a rapid transformation occurring to the FAST content mix.&nbsp;
While classic programming remains a staple, there’s growing momentum toward incorporating more high-demand content—such as live events, original productions, and first-windowed content—to meet the expectations of today’s audiences and expand reach across new demographics.&nbsp;
Xumo Play, for example, has been experimenting with more dynamic, live programming such as select PGA Tour events and <a href="https://www.wishtv.com/lifestyle/lifestyle-live/25-words-or-less-live/">live studio shows</a>.&nbsp;
At Stream TV, it was clear there’s a large appetite for more of these premium viewing experiences on FAST.&nbsp;&nbsp;
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From fresh content formats and smarter monetization strategies to the rise of live and original programming, it's clear that FAST is leveling up and maturing. I'm excited to see how these trends unfold in the months ahead and proud to be part of a team at Xumo that's helping shape what comes next.&nbsp;

At this year's StreamTV Show — the annual event that brings the industry together to drive the future of television forward — Xumo's Anthony Layser identified three emerging trends that dominated FAST discussions.

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