Bienvenido a tu pase entre bastidores para llegar a la próxima generación de audiencias de streaming

Una experiencia que gusta a los espectadores y gusta a los anunciantes

A joint venture
entre Comcast y Charter

Buy us here, and be everywhere

Xumo offers advertisers access to an entire entertainment ecosystem designed to deliver audiences enjoying their favorite live and on-demand content on CTV, AVOD, and FAST.

Partnering with Xumo

Reach your audience

1st & 3rd party data solutions, including MSO (Multiple System Operator) 1st party data enrichment.

Break through the clutter

Own the moment with exclusive sponsorships, high impact ad units like overlays, takeovers, and channel guide units.

Enjoy a premium experience

Transparent results, attribution reporting such as brand lift, a fraud protected environment with IVT filtration, and more.

Reaching streamers &
delivering results

Xumo delivers all-in-one streaming advertising that reach broadband-only and cable subscribers across the nation. And our unique solutions offer flexibility and transparency to meet your advertising goals.

We have more content, for more users, in more places than ever before

Scale

Xumo Play has over 700 ad insertable channels and apps offering live and on‑demand entertainment, news, and sports.

Engagement

Xumo Play viewer attention is 24% higher compared to AVOD apps.

Reach

More audiences through MVPDs like Xfinity, Spectrum, and Mediacom, plus streamers enjoying ad supported content, regardless of a cable subscription.

Distribution

Xumo TV is available across major retail locations, including Best Buy, Walmart, Aaron’s, Bi-Mart, and Meijer.

*Metodología: TVision informa sobre el % de atención como el porcentaje de impresiones de anuncios en las que un espectador estuvo viendo la pantalla del televisor durante dos segundos o más. Esto se mide dentro de su panel de aproximadamente 5,000 hogares en todo el país, utilizando sensores para medir quién está en la habitación y si sus ojos están en la pantalla. Fuente: TVision Total View (basado en una retrospectiva de 2 años que finaliza en enero de 2024 para P2+ para aplicaciones de TV seleccionadas)

Over 10,000ad supported titles

Investing in more content fans loveWe are taking center stage by continuously adding new content and channels on Xumo from content partners like NBCUniversal, BBC, and Magnolia. Seguimos invirtiendo en más puntos finales para dar más alcance a nuestros anunciantes, como la primera integración de la televisión de pago con Xfinity. Nuestra audiencia disfruta de más de 10,000 títulos con soporte publicitario, lo que ofrece a nuestros anunciantes el máximo impacto para llegar a clientes potenciales en CTV, AVOD y FAST.

Xumo ofrece un
incremental audience

95%of HHs reached by Xumo were incremental to linear TV portion of campaigns*

87%of HHs reached by Xumo cannot be reached through other FAST services*

95%Addressable backed by MVPD data enablement can yield a 95% initial match rate*

*Fuente: Análisis basado en datos de Comcast Advertising. Fuente del estudio -CIMM/GoAddressable Guidelines for Planning & Buying Addressable TV Advertising' febrero 2024. WEB. 28 Feb 2024.

Xumo Advertising in the News

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