Integration will expand reach and targeting capabilities across Xumo’s content

Xumo To Make Ad Inventory Available Programmatically With PubMatic

And the best part? You don’t even have to sign up to watch everything Xumo Play has to offer.

Everything to know about free streaming service Xumo Play: Pricing, user interface, features, ore

Philadelphia, November 4th, 2024 – Xumo, a streaming platform joint venture between Comcast and Charter, today announced it has teamed up with Target to offer Hisense Xumo TVs, a budget-friendly, content-forward 4K UHD smart TV.
Hisense Xumo TVs are available in 55” and 65” models in stores nationwide and on Target.com and priced at $249.99 and $359.99 respectively.
<blockquote>
“The growing fragmentation of content on streaming services can make content discovery difficult – the Xumo TV makes streaming easy,” said Stephanie Cassi, Senior Vice President, Sales and Marketing, Xumo. “Extending our reach with Hisense, a top global TV manufacturer, and Target, a premier retail destination and one of the country’s most-trafficked e-commerce sites, is a major win.”
</blockquote>
The Hisense Xumo TV's simple and intuitive user experience is anchored by the included voice remote, allowing users to search across hundreds of apps and services at once and find favorites by title, actor or genre. The TV also creates an immersive viewing experience by supporting Dolby Vision® HDR and HDR10 technology, providing enhanced color and contrast, and enables the pass-through of Dolby Atmos® from supported content sources when connected to a compatible audio device.
<blockquote>
"Launching Hisense Xumo TVs in Target marks an exciting chapter for Hisense USA, as we bring advanced, wallet-friendly technology to more households across the nation," said Craig Gunther, Head of TV Product Marketing, Hisense USA. "This collaboration between us, Xumo and Target not only expands our reach but also reaffirms our commitment to delivering exceptional value and an enhanced viewing experience for all consumers."
</blockquote>
The launch comes just in time for the holidays, giving consumers an opportunity to add an affordable, innovative TV to their gift lists.
Xumo TV’s Growth
The Target launch is the latest milestone in a year of tremendous growth for Xumo TV. With the support of its original equipment manufacturer partners, Element, Hisense and Pioneer, Xumo TVs will be available in nearly 8,000 locations across the U.S., spanning nine national and local retailers including Best Buy, BJs, Meijer, Target and Walmart. Combined, the retailers that sell Xumo TVs represent nearly 75% of all smart TV sales in the U.S.
Streaming Made Easy
In addition to being pre-loaded with hundreds of streaming apps and services including Apple TV+, Disney+, Max, Hulu, Netflix, Peacock, Prime Video, YouTube and more, Xumo TV’s interface is built to solve a growing source of frustration for TV viewers, which is content discoverability.
A recent Comcast Advertising survey suggests over 70% of viewers cannot easily find the content they want to watch on their device, and 65% of viewers are spending more than six minutes searching for new content.
Xumo TV's UI is designed to get customers to the programs they love faster, while also making it easier for them to discover something new to watch. In addition to the voice remote's quick searching capability, customers can also build their own personalized watchlist of movies and shows from hundreds of different apps and services all in one place with My List.
The simplicity of the Xumo TV experience is made possible by the operating system that powers it. It is the same global entertainment operating system that powers tens of millions of devices from Comcast and its partners across the globe, and brings some of the TV's best features, like seamless content discovery, voice search and personalization, to life.
Acerca de Xumo
Xumo, una empresa conjunta de Comcast y Charter, se creó para desarrollar y ofrecer una plataforma de streaming de nueva generación para toda la industria del entretenimiento. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise.
Powered by Comcast's global entertainment platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play es un servicio gratuito de televisión en streaming con publicidad (FAST) con cientos de canales lineales con publicidad y opciones a la carta que constituye la oferta de contenidos gratuitos en los equipos Xumo y también está disponible como aplicación en otras importantes plataformas de streaming. Xumo Enterprise es la rama business-to-business de la empresa conjunta, que proporciona a los creadores de contenidos, distribuidores y anunciantes herramientas y servicios para hacer más accesibles los contenidos FAST.

With the Addition of Target, Xumo TVs Will be Available in Nearly 8,000 Retail Locations Across the U.S.

Todo lo que puedas ver en streaming

Una mejor forma de hacer streaming

Todas las app más populares

Obtén 6 meses de Peacock Premium sin costo adicional

Entretenimiento gratis.
en cualquier equipo

Lleva tu empresa
al siguiente nivel

What’s new with Xumo?

Xumo To Make Ad Inventory Available Programmatically With PubMatic

Everything to know about free streaming service Xumo Play: Pricing, user interface, features, ore

Xumo Teams Up with Target to Offer Hisense Xumo TVs

Todo lo que puedas ver en streaming

Una mejor forma de hacer streaming

Todas las app más populares

Obtén 6 meses de Peacock Premium sin costo adicional

Entretenimiento gratis.en cualquier equipo

Lleva tu empresaal siguiente nivel

What’s new with Xumo?

Xumo To Make Ad Inventory Available Programmatically With PubMatic

Everything to know about free streaming service Xumo Play: Pricing, user interface, features, ore

Xumo Teams Up with Target to Offer Hisense Xumo TVs

Entretenimiento gratis.
en cualquier equipo

Lleva tu empresa
al siguiente nivel